The Art of Whiskey A Timeless Spirit Worth Savoring
Radico Khaitan is proud to announce that Rampur Asava Indian Single Malt Whisky has been named “Best World Whisky” at the 2023 John Barleycorn Awards. This prestigious recognition celebrates the exceptional quality and unique characteristics of Rampur Asava, which is distinguished by its innovative aging process. The whisky matures in the extreme climates of the Himalayas, where the temperature variations lead to faster maturation—nearly four times quicker than traditional Scotch whisky methods—resulting in a rich, complex flavor profile.
Sanjeev Banga, President of International Business at Radico Khaitan, emphasized the company’s leadership in the super-luxury spirits space with products like Rampur Indian Single Malt Whisky, Jaisalmer Indian Craft Gin, and Sangam World Malt Whisky. He credited the global success and expert recognition of these products as proof of their commitment to quality and consumer satisfaction. Banga also announced that Rampur Asava will soon be available in India.
Kunal Madan, Vice President of International Business, highlighted the global impact of Indian whisky, noting that India holds 48 percent of the global whisky market share. While much of this remains domestic, producers like Radico Khaitan are successfully expanding their reach to international markets such as the US and UK. Rampur’s recognition reaffirms its status as one of the most respected brands in the global whisky scene.
The Rampur range includes Rampur Select, Rampur PX Sherry Cask, Rampur Double Cask, Rampur Asava, Rampur Signature Reserve, Rampur Jugalbandi Series, and Rampur Trigun Indian Single Malt Whiskies, all exemplifying Radico Khaitan’s dedication to excellence and innovation in the whisky world.
(Source: Business Wire)